By: Julia Knopf, IOC Intern
The semester has been moving right along and it is now the second week of November. I never knew how quickly time could fly by until I started this internship. In fact, I must say that time management is becoming a skill that I must become good at.
York College requires a Public Relations intern to complete 135 hours in order to receive academic credit for their internship. Divide that over the 13 weeks that a semester runs and you are at about 10 hours a week. According to the Bureau of Labor Statics, the average American adult watches 19.6 hours of television a week so 10 hours sure doesn’t seem like much. In fact, the interns here at Inside Out Creative actually average about 12.5 hours a week in the office. When you break it down though, that 12.5 hours may seem like enough time to get things done, but it really isn’t if you do not use it wisely.
Me, hard at work on this blog!
In the world of public relations, special event planning, and marketing, things are always changing. A company may be unheard of one day and be the headline the next day, whether it is positive or negative press. Also, everything that you do has a deadline when you are setting up events and deadlines get changed. Sometimes you might get lucky and a deadline might be moved back but more often than not deadlines are moved forward. Promotional material for companies and organizations must be also sent out in a timely manor. If this doesn’t happen it is possible that the target market maybe missed and captured by another organization.
